Damir Doma
Thursday, 19 November 2009






As you all know we have joined up with my-wardrobe to offer one lucky reader five hundred pounds to spend on a new winter wardrobe from YMC. This British born brand were one of the very first brands we featured here on the blog. Formed in 1996, YMC have played a key role in the resurgence of workwear and have seen so much so we jumped at the chance to speak to them about their experiences in the industry, their own personal style and how they see the brand devoloping over the next few years.
SS: How did it all start for you? What were your inspirations, your dreams and the driving catalyst behind YMC?
Fraser: I have always been more interested than personal style over fashion and this was the driving force behind starting up YMC. At the time (1995) everything was brand led or American 'skate' inspired so we felt there was a real gap in the market for the kind of clothes we were looking for.
SS: Describe what YMC means to you...
Fraser: Hopefully a brand with integrity
SS: Having launched as a menswear brand in 1995 you’ve certainly been around for a lot longer than most people realise. How has the industry evolved over this time?
Fraser: Today the fashion industry is far more professional, corporate and less naive than when we started which I think makes thing much harder for labels and designers starting up now.
SS: Over the last few seasons we've seen a real rise in the interest surrounding workwear style. Having offered classic designs showcasing quality fabrics and an attention detail for some time now, what is your take on the rise in interest?
Fraser: Inevitable as everything tends to go in cycles and the last time this was popular was the early 90s but to be honest it has always been an influence to us and this would have been more noticable from our Winter 2004 collection onwards.
SS: In a recent interview with The Independent you confess that early on you ‘knew nothing about production and made some very bad decisions’ and after initial success you were forced to close your shop on Conduit Street and abandoned your womenswear line. Thankfully, today, you have a busy flagship store in Soho and your relaunched womenswear line is in its third season. You must be feeling pretty good about it all. Do you think that this has made success all the sweeter now?
Jimmy: No not really . If anything it’s been a constant reminder of how tough this business is , its been a valuable lesson . We still have plenty of room to improve...
SS: With regard to production, how have you changed things from the set up in the late 90s?
Jimmy: The company that backs us helps on the production , they have offices worldwide who look after our needs . Our quantities are small
But with their assistance the collection gets produced.

J. Lindeberg invite you in to their world...
Holding up J. Lindeberg's 'The Documentary and a dream' whilst wearing one of their trenches (picked up in Stockholm last year).
Just one of the many inspiring editorials inside 'The Documentary and a dream'...Photographed by Katja Rahwles
I can but dream of growing such a beard
After hearing so much about her beloved Hong Kong, Susie is finally taking me back with her and I could not be more excited! Our plane jets off from Heathrow tomorrow evening and we will be exploring this busy city for eights full days. Whilst much of the trip will revolve around me scoffing my face with all sorts of tasty treats there will be plenty of time for me to do enjoy the sport of shopping. Dim sum, egg balls, roast goose and even snake have found themselves on the growing menu of my mind but I'd like to explore all that the city has to offer in regard to men's style as well. Top of the list is excellent, affordable tailoring. Hong Kong has long been a world-leader in producing bespoke and made to measure suits at half the price of their London and New York counterparts (whilst conceding very little on quality). Regular readers will know that my fascination with the craftsmanship of good tailoring is long held and I cannot wait to discover what Hong Kong has to offer me.
Founded in Nottingham in 2006 by James Shaw and Alastair Rae initially as an online mail order company with just seven designs in the catalogue, albam have gone from strength to strength and deservedly so. Last month saw the opening of their second store and we were invited to have a nosy around the impressive space. In addition to their wonderful Beak Street store the bloggers' favourite brand have now spread their offering out east to the historic Spitalfields Market. As it grows, albam continues to manufacture their products in Great Britain and where possible and, when it is not, they look as close to home as possible for alternatives. They now have good friends in Portugal, USA and Italy adding to the craftsmanship which is a fundamental facet of the label. We love how the duo aim to bring as much product back to Britain and how they have spent the last couple of years building a business which is enabling their British factories to grow and develop along with them. We spoke with James and Alastair to find out more about the the brand and their plans for the future...
albam's perennial favourite, the fair isle hat.
Celebrating accessories. Two looks from Fine and Dandy.
Wearing it well. JKISSI and his enviable collection of pocket squares. Image courtesy of Street Etiquette.
The waiting game. Lodger's Kudu Brogued Boot.
The best of the rest list (clockwise from top left):