Tuesday, 19 January 2010

Sneak Peek: John Smedley AW10

I appreciate that most of your attention will be focused on the final goings on in Milan but I'd like to divert your gaze from the European catwalks and on to an award winning heritage brand. Ever since I visited John Smedley's base deep in the Derbyshire Dales I've not looked at their knitwear in the same way. This brand may have been churning out quality knitwear for over two hundred and twenty five years. Yet, it has lost none of its passion, sense of craft and desire to innovate. For me, it is one of most unsung British brands and although it likes to go about its business quietly and assuredly, I feel like shouting from the roof tops. I therefore jumped at the chance of sharing an exclusive sneak peek at one of the images from their AW10 offering with you...

John Smedley's AW10 collection ‘The Archivist.’

For AW10 John Smedley's menswear collection draws inspiration from the personality of ‘The Archivist.’ It explores the concept of a ‘collection’ in all its guises. It blends well loved pieces with future classics to create a textural and colourful anthology reminiscent of a passionately compiled archive. The collection really taps in to my understanding of the art of wardrobe building. After all, new items should be timeless pieces which we can collect and treasure. Classic designs like the Dorset shirt and Daimler cardigan have been carried over to ensure the best selection of necklines and fits, while new silhouettes and trends compliment these well loved heritage pieces. This theme continues in to the colour palette with classic tones of charcoal, black, navy and silver running alongside new additions like rosebud and feather grey whilst stripe formulas and block patterns allow for dramatic combinations of rich hues.

The attention to detail, colour and textile which characterise John Smedley craftsmanship are all key. In combination with new and exciting developments in production technology and a few progressive design pieces, this collection is an eclectic blend of classic and contemporary, lovingly drawn together like the most memorable of archives. Before I get my hands on the rest of the look book images, this is a timely reminder that I still need to sort out my wardrobe and continue the art of wardrobe building!

8 comments:

Mr Brown said...

Hahaha.

You've gotta love Smedley.

The Archivist! All filed under 225 years of tweaking.

They're too sharp to miss the story and positioning mumbo jumbo today's market laps up, but they're doing what they've always done - quality first, then simple style.

It's always gonna sell. And so it should.

Style Salvage Steve said...

Ha! Well I can't ever seem them being the kind of brand that uses Tilda Swinton in an ad campaign and has a David Shrigley animation to launch their new collection...mentioning no names. But yes, quality first and then simple style, everything else should fall in to place for a brand like Smedley.

Mr Brown said...

Shrigley's an amusing soul, but other than a 'viral' zzzzzzzzz I'm unsure what that's all about.

Still we're talking about it....

Style Salvage Steve said...

That we are but so far I've resisted the temptation to watch it or take much notice of the collection. Though, I have to admit..curiosity is beginning to get the better of me.

Mat said...

classy.com

avanishingworld said...

I found a Smedley "sweater" (US for jumper) in a Goodwill shop (Goodwill is like Oxfam). I had never heard of the brand and was impressed by the lack of logo. So hard to find to find here in pathetic logo obsessed US. What really impressed me however was the quality of the garment. It is my favorite sweater and I only wear it a few times a year in the hopes it will last forever or longer than me anyway. If clothing can be willed I submit anything by this maker. A truly fine piece of clothing. Thanks for the update.

Mr Brown said...

AVW - I've got Smedley's that I bought in 1989 that have been hammered day and night. They were a standard at discoteques in and around London through the 90's.

They still look brill (more than can be said for the wearer).

It must be the their tiny gauge, but unlike other merino I have never seen a Smedley jumper bobble (pill) or lose shape.

Th

Adam said...

I love the classic look shown in this photo. Awesome look.

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