Thursday, 20 September 2012

3939 Go West

"Go west, life is peaceful there.
Go west, lots of open air.
Go west to begin life new.
Go west, this is what we'll do.
Go west, sun in winter time.
Go west, we will do just fine.
Go wes t where the skies are blue.
Go west, this and more we'll do."

In the tumultuous seas of spurious, pointless and head scratchily strange pop up ventures, we desperately cling on to the rare examples of worthwhile and fruitful match ups. The recent coming together of 3939 and The Shop at Bluebird is such an example and duly leaves us humming Go West (The Pet Shop Boys version, of course) as we reach for our wallet. Expanding from its bustling East London enclave, which sees it neighbour the likes of Present, Anthem and Hostem to name but a few exciting independents to be explored locally, 3939 has now landed in to the welcoming arms of one of our favourite West London haunts. From Kingsland Road to Kings Road, E2 to SW3, east meets west in a happy marriage that sees the perfect east London shop within a west London postal code.

A unique destination, 3939 Shop at Bluebird builds on the exciting co-operative lifestyle and retail foundations laid in Shoreditch and provides the opportunity for a new customer base to discover carefully selected well crafted artifacts and product by lesser-known brands, many appearing for the first time in the UK and from across the world. Also featured are many talented, new artists commissioned exclusively for this occasion to be showcased in the 3939 gallery. From Ashley Joiner's film that lights up the back wall to framed Beatrice Boyle prints, luxurious Jas MB totes to scrumptious Sibling knits, splendid Postalco stationary and wardrobe staples by Dodd, discovery is at every turn. Below are just a few of the things that caught my eye and captured my imagination at the launch event on Wednesday morning...


Designed by a group of creative friends and leaders in their field within the creative industries of fashion, retail, design and art direction, 3939 Shop at Bluebird brings a truly independent daring vision and youthful energy into this new pop-up space in Chelsea. Go West.

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