Friday, 10 September 2010

Lane Crawford blows out 160 candles

2010 is a landmark year for Lane Crawford.

Earlier this year I waxed lyrical about my new shopping crush in Hong Kong's leading specialty store, Lane Crawford. This Autumn, after a number of longing glances from across the ocean, this blossoming long distance affair has taken a surprising turn with the age of my new love coming to light. Appearances can be deceiving. This season, Lane Crawford is one hundred and sixty years old. Founded in 1850 by Thomas Ash Lane and Ninian Crawford, it has evolved to become a leading luxury specialty store offering a wide selection of international brands. Celebrating its one hundred and sixtieth anniversary, Lane Crawford is proud to launch Heritage 160 for AW10. To honour Lane Crawford’s rich history and unique past, as well as its strong relationships with top brands, designers and talents from around the world, Heritage 160 features a series of programmes and events throughout this Autumn/Winter. The first of which sees explores a reimagined wardrobe staple, the trench coat...

A reimagined classic, i-D take on the Burberry trench, as shot by Pierre Debusscherre.

By paying exclusive tribute to a classic fashion staple, the Burberry trench coat, Lane Crawford has collaborated with twenty three top fashion and style influencers of today, including (deep breath)...Jonathan Adler, Maggie Cheung, George Cortina, Anna Dello Russo, Godfrey Deeny, Simon Doonan, Garance Dorè, Miroslava Duma, Nina Garcia, Kate Lanphear, Sarah Rutson, Scott Schuman, Keegan Singh, Stefano Tonchi, Taylor Tomasi Hill, Milan Vukmirovic, Kelly Wearstler, Erickson Beamon for Patti Wilson, Lynn Yaeger, as well as the creative teams behind Topshop, i-D Magazine, V Magazine, and VMan Magazine to create a collection of customised one-of-a-kind trench coats. Each trench presents a different take on heritage, fashion and style.

Milan Vukmirovic's effort at shot by Pierre Debusscherre.

Campaign video by Pierre Debusscherre

If Lane Crawford's Tribute to the Trench wasn't reason enough to blow up the balloons and ready the living room for a game of musical chairs, the Heritage Collection undoubtedly seals the deal. Working with some of the most popular contemporary designer labels in menswear, including Acne, Band of Outsiders, Engineered Garments, Kolor, Nigel Cabourn, Rag & Bone, Reebok, Rimowa, Sacai and Visvim, a capsule of exclusive designs of unique pieces from each brand will launch in store this season, creating a limited assortment from the best of Autumn/Winter trends. Below are a few of my favourite pieces. Happy Birthday Lane Crawford!

Clockwise from left, Rimowa luggage, Nigel Cabourn jacket and Sacai coat.

1 comment:

Anonymous said...

It just goes to show that with age there really is plenty of wisdom! Like a fine aged old wine, a good brand evolves over time. - Interesting story, thanks for that x


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