Wednesday, 20 October 2010

Neo Artisan Made in Komatsu

Twice a year my postman has to summon all of his might to deliver an inspiring parcel from the fine folks at J. Lindeberg. The generous large format book evolved from J. Lindeberg's desire to tell the complete story of what they do and why they do it. To inspire thoughts beyond the beaten track and the roads well worn while showing off their passion for craftsmanship and attention to detail. Last week my postman had to once again struggle, this time delivering the AW10 bi annual to my post box (it is now available online). The story it weaves is one that expands way beyond the realms of the standard look book and runway views we are all accustomed to seeing. Throughout the book the reader is treated to an array of wonderful imagery while showcasing the AW10 collection. The True North is essentially inspired by the utility and function of workwear that has been reimagined for the modern world, utilising technical advancements and tailoring. The editorial that best explores this theme is Neo Artisan Made in Komatsu.

Photographer Waturo and features writer Nanako Yamamori traveled to Komatsu with designer Pierangelo d'Agostin in May 2010 during a chilly Japanese springtime. D'Agostin has been visiting his Japanese factories regularly over the years and knows the country as if it was his own land. It was the designers dream to share these experience of not just with the people who wear his clothes, but also with those who make the material from which his designs are crafted. So, he took his clothes back to their origin, Koamatsu Seiren and dressed the craftsmen using the fabric they had produced. Komatsu Seiren's unique vitality springs from the balanced cocktail of skilful specialism, high technology fibres and the untouchable power of the surrounding nature. Waturo manages to capture it all beautifully with his images. I just had to share them with you because they are a true celebration of the craftsmen and their surroundings.

The technicians at Komatsu Seiren are proud of their cultural heritage and have a unique identity. They have an ambition to develop new technologies based on their traditional skills. In a recent interview with Dazed & Confused, d'Agostin mentioned the importance of collaboration both with his tailor, Eugenio and his factories. He declared,  'perfection doesn't exist. If you find it you are lost. If you are convinced of having found it, it's time to change your job.' With the help of the craftsmen of Komatsu, d'Agostin will no doubt continue to chase perfection.


Anonymous said...

Looks like an interesting read. Digging the military jackets and coats as well.

Mikey Dree said...

Nice advertising. I love this militarian clothes!

Isolated said...

Whats the email for the blog?

00o00 said...

that's my favourite editorial from the book too :)


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