Saturday, 30 April 2011

Leitmotiv AW11: Light Motiv

Over the last twelve months or so, I have gradually found myself drawn to the previously unsettling world of prints. The mere thought of paisley, camouflage, gingham, polka dot, leopard print or digital creation used to cause sweaty palms. Something changed. One of the factors in my new found confidence was the discovery of Italian label Leitmotiv during the SS11 season of Pitti Uomo. The one thousand, four hundred and seven exhibitors who decided to preview their new collections and projects at this Disneyland of menswear tradeshows caused great excitement during my first visit but it was Leitmotiv who really left the greatest impression. I was slapped silly by the hands of the design duo behind the label and their penchant for clashing and layering of the whimsical. I've kept an excited eye on the pair ever since. 

I'm pleased to declare that Leitmotiv's AW11 collection is as playful as ever. Once more, the talented design duo, Sasso and Carro, have created a dazzling print rich collection that manages to be both familiar and new. Entitled Light Motiv, the collection is a video game that captivates our attention and shifts before our very eyes. For the new season, landmarks, characters and animals merge, mingle and dance around one another in an ever changing configuration of print possibilities. Digital camouflage pixelate and transforms in to urban compositions. The familiar animals emerge from clouds, ornamental mazes or gallop out of nowhere. The more you look, the more you see.

Leitmotive_AW11_2
Leitmotive_AW11_1
Leitmotive_AW11_4
Leitmotive_AW11_6
Leitmotive_AW11_7
Leitmotive_AW11_5

With each passing season, the design duo behind Leitmotiv narrate stories that fascinated us all throughout childhood. Today we relive them through their dazzling prints. The seemingly simple canvas of menswear becomes the canvas that unfolds a tale of dreams and the poetic whims of the pair.

2 comments:

naboonies @ Dunia Fashyon said...

Absolutely gorgeous prints! This simply beats my ethnic print t-shirt! I love the printed shirt in the third image and ALL the suits.

Mat said...

these are really inspiring. print isn't something i look at much just because you don't get that much nice printed stuff at my level in the market. i have seen a few things in h&m trend though saying that. they sort of mix my love of spacey stuff and paul smith, if that makes any sense

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