Private White V.C Pop Up

Private White V.C returns to London

One of the most intriguing launches of the past twelve months was Private White V.C which we first introduced to you all back in October and have kept an interested eye on ever since. Now, for a period of eight weeks, the label returns to London to present its new SS11 range with an exclusive pop-up boutique at 47 Lamb's Conduit Street. This weekend, I finally got the chance to take a closer look at the sophomore collection whilst taking a stroll down my favourite street.

As you should all know by now, Private White V.C comes from the very heart of Cooper and Stollbrand, the largest independent clothing manufacturer in the UK. It serves as a reminder that they have and hopefully will always continue to make fantastic, market leading garments using the finest British materials and craftsmen. Once again the collection consists of classic, timeless and traditional pieces that Jack and his contemporaries could and would wear day in and day our, in work, at home and at play. However, designed by the former head of Dunhill menswear Nick Ashley, the latest range has been developed to meet the needs of the contemporary man who is after both style and added functionality. Highlights include the new lightweight double breasted belted trench which is a natural run on from the hugely popular AW10 Great Coat and the navy SB4 jacket which is a sharper take on the classic mac. The Flight Jacket, a collaboration with Eastman Leathers is also worthy of note. It has all the traditional features of the original A-1 Flight Jacket worn by aviation heroes dating back to the late 1920's. However, the item that I have my eye on is the Combat Blazer in forest green which comes in a range of wax finishes. Of course, I could wax lyrical about the latest collection and store but I'd only bore you, the best way to get a feel of the place is to explore it...

A look around the transformed pop up store space on 47 Lamb's Conduit Street.  

Here's hoping that Private White V.C will continue to offer great value to its customers who desire the finest and most durable clothing which is hand crafted from one of the UK’s eldest and most experienced factories.