Tuesday, 8 May 2012

Britain is making it

In support of the V&A's excellent exhibition, British Design 1948–2012: Innovation in the Modern Age, the marble halls welcomed a selection of the finest emerging British design talent last Friday for an evening of creative collaboration and problem solving. Amidst the workshops, talks and installations, William Richard Green was invited to showcase his AW12 collection, 'Hooligans Against Acid.' As one of the designers headlining a new era in British menswear, Green fuses his British influences and interest in its subcultures with a willingness to support the manufacturers and suppliers of these isles. Each collection celebrates the craftsmanship of home grown British manufacturing whilst feeling anything but heritage. His designs, like so many of the three hundred objects on show inside the exhibition showcase great British design innovation and persistence. "One of my points is that the collections are British made and predominantly use British fabric. It has been a case of building relationships over time and the quality improves." With wools and cotton drill from the same area of Yorkshire used next to Jersey knitted in Leicestershire, wax cotton from Lancashire, shirting from Cumbria, and knitwear in Shetland wool, Green has created a collection, which – bar zips – is decidedly British, both inside and out. The ideal choice to help excite visitors about the future of British menswear design. Britain is making it.

Now, I missed the event itself which included a showcase of Green's other love, Joe and Will Ask but thankfully Morgan O'Donovan was on hand to record the action with an impromptu shoot of Green's reimagined hooligans against the backdrop of the museum's ornate surroundings...

WRG V&A WEB 6714 Number 1
WRG V&A WEB 6844 Number 2
WRG V&A WEB 6853 Number 3
WRG V&A WEB 6779 Number 4
WRG V&A WEB 6794 Number 5 WRG V&A WEB 6910 Number 6
All images courtesy of Morgan O'Donovan.


Mat said...

that looks great being inside the v&a

James said...

Firstly the photography is superb and I particularly like the look in the second from last image. I think a sharp shirt coupled with a sweat/ knit works very well, I am curious to know what colour the knit is?


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