Wednesday, 15 October 2008

ASOS Untitled

Tomorrow (16th October...where has this year gone) sees ASOS launch their "Untitled"collection which is a selection of limited edition products. The purpose of the collection is to take advantage of men's collecting obessions by curating a selection of vinyl, trainers, sunglasses and new designers. As mentioned by Susie on DazedDigital it really is testament to the rise of menswear when a store like ASOS dedicates something of this scale to men.

Brandish recently posted the above image which made me salivate and wince is of the jewell in the collection: the exclusive pair of Adidas' 35th Anniversary Superstar trainers which were selected by trainer rarity store Crooked Tongues (I love these shoes but the price of £4000 is enough to make anyone wince).

The above capsule collection should be more affordable. Hywel Davies, author of 100 New Designers and Modern Menswear asked a number of menswear designers to contribute to the project and the result is an interesting capsule collection. Swedish Patrik Soderstam designed five limited edition graphic tees which are bold and humorous but not really for me. One of my favourite designers, Carola Euler submitted a beautiful grey pleat front sweatshirt, Jean Pierre Braganza added leather panel detailing to a pair of low crotch slim fit wool trousers, Deryck Walker continues his interpretations of the classic white shirt and a wool scarf by Frank Leder completes this capsule wardrobe. The designers had this to say about their designs in ASOS' Insider. No doubt that all of the good pieces will sell out faster than you click the F5 button, so if you are an obsessive collector who needs all things rare then take this as a warning.


Pret a Porter P said...

that sneaker case is beautiful

Style Salvage Steve said...

I wish all my shoes came in such a case.


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