Wednesday, 27 January 2010

Exclusive: Joe Casely-Hayford for John Lewis

Joe Casely-Hayford for John Lewis. 'Knowlingly understated' capsule collection.

Many of you will have been excitedly following Apple's new product launch presentation this evening but we have news of a launch that's far more exciting for us. John Lewis have given us the first glimpse of its greatly anticipated collection designed by the legendary Joe Casely-Hayford. The thirty piece capsule collection, created exclusively for John Lewis, celebrates the best of authentic British design while providing a complete wardrobe, encompassing everything from jackets to shoes. The collaboration will be available in John Lewis stores and online in March with prices range from £60 to £399.

The creative process behind this collection was both novel and challenging. John Lewis has perhaps the broadest customer base I have ever dressed, and so I relished the opportunity to create original, yet wearable clothes with cross generational appeal.” Joe Casely-Hayford

Throughout the capsule collection, Casely-Hayford is offering a new take on classic designs and surely achieves the desired cross generational appeal. Highlights include a tailored wax Barbour jacket, colour block contrast John Smedley knitwear and floral jersey Liberty Art fabric shirts.

Other highlights of the collection are a range of pastel coloured cords and cotton sateen trousers but it the limited edition brogue shoes which are made in England by Cheaney that leave us salivating all over our keyboards. If you are unfamiliar with Cheaney, they are classic shoe brand undergoing something of a quiet and assured metamorphosis under the ownership of William and Jonathon Church. Founded in 1886 by two brothers, Joseph and Arthur Cheaney, Cheaney quickly became one of the premier shoemakers of England. It is their ability to blend the past with the future, using the finest materials available, which has enabled Cheaney to become one of the premier producers of Goodyear welted shoes in the world today. For this collaboration they have helped create the hand punched pukk leather brogues. They are something of great beauty and typify why this capsule collection is so exciting... the collaboration of great British design talent with heritage brands coming together for the high street.

The Pukk leather brogue, £250. Made in England by Cheaney.

Steve has his eye on these brogues in particular but he will have to be quick. They will be limited to a mere thirty pairs and each pair will be numbered. Once the first thirty pairs are gone, the shoe will be available bespoke for a limited period of time online.

From what we have seen from this first glimpse, this is a knowingly understated collection which will undoubtedly appeal to a more fashion conscious man without frightening off the current John Lewis shoppers. Joe Casely-Hayford for John Lewis will certainly see fashion savvy shoppers reassess their perceptions of middle England's favourite department store.


Percy said...

Love the look of the second two jackets. Especially the one with the buckle neck Definitely not what i expected from John Lewis!

Michael said...

Great collaboration for John Lewis - looking forward to seeing more details of the knitwear - Smedley is something of a must for me in the summer.

fashion stylist said...

Wow! The jacket are so great! I love it! keep up the good work!

Thank you for sharing this blog.

we could grow up 2gether said...

sadly i am not gonna do ny fashion week. are ya? and are u writing a little something for me with bubble?

Style Salvage Steve said...

Percy: Agreed, here's hoping that this design partnership continues and marks a turning point at John Lewis.
Michael: Tune in next week and we should have more information on the knitwear, plus more on John Smedley soon after.
Fashion Stylist: Thanks, we will have more images up early next week.
We Could Grow Up Together: Oh no..I wanted the WeCouldGrowUpTogether tour of New York City and was under strict instructions to take numerous shots of you and your lovely wardrobe. Yes!

The Haute Bitch said...

2nd to last jacket for the win. love the styling and the hair.

chadner said...

the perforated brogue is absolutely stunning. the craftsmanship looks amazing. i hope they become available in NY soon. said...

It's all about the shoes for me. The other pieces look v safe. I know it's John Lewis and it could be the styling but they wouldn't stop me in my tracks. The shoes however...

Matthew Spade said...

ill be excited to see this collection in person

Style Salvage Steve said...

The Haute Bitch: It is even more impressive to the touch.
Chadner: They will be available to buy online in March.
Rollergirl: The shoes certainly stopped me in my tracks. I feel that by pushing it anymore would have alienated JL's existing customers. I think over the coming weeks we'll see more experimental styling.
Mat: You should have gone to the launch presentation! It hits the stores in march but if you'd like to see it sooner I can drop them an email?


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