Wednesday, 28 October 2009

Why does it always rain on me?

Norwegian Rain. Image from Selectism

"Growing up in Bergen, Norway means a life in rain. You can hate it or love it. No matter how you approach it, one thing is certain; it will rain tomorrow, or the day after."
Alexander Helle in an inteview with Dazed Digital.

We all grumble about the wet weather but rarely do anything about it aside from getting all wet and bothered. Travis wrote a catchy song about it in the 90s but what use is that when your soaked through in 2009? Alexander Helle and his team decided to take action. Rather than moan or write a song, they decided to create something useful. From the rainiest city in Europe, Bergen, Norwegian Rain is something of a labour of love to protect oneself from the elements. It is little surprise that this project has received a fair bit of online attention, initially on Selectism and Esquire and most recently an interview piece with Dazed Digital because the debut collection is really something to covet.

Growing up in this small, creative city in the western part of Norway sparked and shaped the 28 year old founder's decision to finally become dry and comfortable no matter what the weather. A thriving collaboration between acknowledged local designers and soaked citizens of Bergen has evolved, drop by drop. The debut collection, inspired by Japanese simplicity and Scandinavian functionalism is truly something. Selectism reliably informs us that the chaps from Bergen have worked with a high end Japanese textile maker, to ensure that the jackets remain eco-friendly by using waterproof and breathable materials made from recycled fibers. The limited edition collection, three hundred and fifty pieces (in all and all numbered), is a subtle mix of traditional men’s tailoring and the technology found in extreme rain protection.

The Raincho is the real highlight of the debut offering. It would certainly provide a quirky and sculptural contrast to my everyday uniform but this coat offers so much more than floaty light aesthetics. Everything is considered. The two inner bike handles makes it an interesting alternative to urban bicyclers whilst the wonderfully named storm flap is made with cashmere lining for ultimate comfort on those cold and windy days. It really is time to throw away those broken umbrellas and look forward to the impending wet weather...


georgeface said...

I need to stop reading your blog. It always makes me want to buy things and either wear them or make a male I know wear them. Or just buy them because they're divine. NEED RAINCHO!

John said...

That Raincho would go very well with my wardrobe of AW09/10 Christophe Lemaire that I also don't have.

Blank Label ( said...

i absolutely hate hard rains, but with jackets like these... i dont see what's not to like about stormy weather =)


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