If you did not know already, it is ONETrue Saxon’s tenth anniversary. Borne out of a profound love of well crafted clothing and the Casual culture (with a capital C), they have consistently offered intelligently designed clothing that stand the test of time. To mark this auspicious occasion they have returned to their home away from home in Bloomsbury and fitted out a new pop-up shop on Lamb's Conduit Street. For me, there is no better way to spend an hour on a weekend afternoon than to meander down Lamb's Conduit Street arme. As Monocle mentioned in Issue 16, it is the perfect street for a stroll, some tapas and more interestingly for us, a little retail renaissance. Independent retail is key to the street's success and the delicate assortment of small fashion labels like Folk, Oliver Spencer and Darkroom mixed with a tailor, a bike repair shop, booksellers and a record shop combine to make this a street to truly cherish.
The pop up store at 47 Lambs Conduit Street (astute readers might recall that Universal Works popped up at the same location last Summer) showcases products from ONETrue Saxon's SS10 kit. The Casual Tailor offers more than a hint of their northern UK roots, you’ll find quality assured gents tailoring for the summer months ahead. In addition to their own excellently crafted SS10 kit, the pop up space is stocking a number of my favourite brands in Grenson, Red Wing, Trumper, and Peckham Rye. The store will be open for the next six months and there will be a number of events during that time, but let me show you around the space with the help of my camera, while I pick out a few of my favourite items...
The checked shirt has had a long and successful past with roots as a clothing staple for male labourers in the 18th century through to its more recent affiliation with subcultures and music movements of the twentieth century. From mod to ska to Britpop, the checked shirt has evolved to suit blokes throughout the past and continues to be a style staple. For SS10 they've got a great range of checks this season from the lightweight Fillman short sleeve shirt and the more fitted Ranier butt
Brady bags are renowned for their solid foundations with the fishing, hunting and shooting folk. Elsewhere they are known for their craftsmanship.
There are even a limited number of Saxon’s collaboration with Seveninch of Denmark - the Plumtre Desert.
Butty Suede - perforated upper ankle boot. Hand interlaced mudguard. Dog rivet detailing. Ideal for Summer.
If you ever find yourself in Central London and want to escape the hustle and bustle of Oxford Street, Regents Street and Soho, I urge you to escape to Lamb's Conduit Street and pop in to see the casual tailor.