Friday 25 June 2010

Discovering Pitti: 10a

It might just be time to brace yourself with 10A

Last month, after becoming tired of adjusting his trousers throughout any given day, The Sartorialist opened a discussion around suspenders. As I was contemplating the idea of bracing myself for the first time in my life, I stumbled across 10A at Pitti Uomo. No, this was not a copy of my GCSE results (damn you Maths and Design Technology for blemishing my results card) but rather a well crafted trouser and braces company. Daria Dazzan, an Italian-born 24-year-old former student at Antwerpʼs Royal Academy of Fine Arts, and her boyfriend, the product designer Matteo Cibic, recently unveiled their clothing line with the sly moniker and the brand has quickly gone from strength to strength. As I pinged the braces on the model I was able to talk through the concept and craftsmanship behind the brand with Daria Dazzan...

Stitching in one of the labels by hand

In 2008, 10A created only ten pairs of trousers each month, on request of the pairs friends and through word of mouth. After two years, the success verified the brand, Daria and Matteo then decided to produce a collection of trousers in six sizes. 10A was born. Following a long search to sharpen the quality of the details, the refinement of the materials and the formal, a union between classic taste of the brace and the contemporary style of the trouser...

Focusing on the details.

We have long declared that the real beauty of menswear is in the details and Daria Dazan agrees but her line introduces an often overlooked detail. When creating each item the design duo focus on creating it slow and well. The distinctive elements of 10A are the contrast linings of the trousers and the inside of the braces. The line has two main fits: Slim and Classic. The Slim fit is determined from a tapered cut and low rise. The Classic fit is characterized from its more comfortable style and a straight cut. Both are produced in Italy with Love. Below are a few of the key looks...





10A Suspender Trousers Company unsurprisingly keeps it simple by producing trousers with braces for the sartorial man. The preparation is focused on the small details and the woven quality. Daria and Matteo have sourced the best textile manufactures located in Northern Italy, seeking almost forgotten, traditional textile methods of production where possible. It might just be time to brace yourself...

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