Wednesday, 19 November 2008

Whisky leads to a nothing to lose mentality

My first assignment for Fashion156 was to interview Rankin to discuss his latest project over a beer. The project is a collaboration with Macallan Scotch Whisky where he has produced 1000 Polaroids which were exhibited over the weekend and are being used to make one hell of a Christmas present - each unique Polaroid is encased in a black leather box together with a bottle of Macallan's Fine Oak 30 year old whisky and printed with a label to match the specific Polaroid - just don't ask how much it costs. As well as talking about whisky Rankin was happy to talk about everything and anything, ranging from the recession, Dazed & Confused and his thoughts on the fashion industry. The highlight for me was the discussion surrounding the evolution of Dazed & Confused magazine out of the last recession:

Fashion156: We are constantly bombarded with the news of the current financial crisis. As the last recession was one of the catalysts of forming Dazed&Confused, what do you see coming out of this one?

Rankin: (It is) Interesting that you said that because a lot of people don’t realise what a recession or financial crisis actually does. For me it creates potential because there is nothing to lose, which is a classic way for you to realise your potential and that’s what happened to us. Out of poverty comes great creativity. Just look at all of the great bands that have come out of having nothing because they have nothing to lose. It’s all gone a bit post-modern now though, everyone plans their success.

Hours after the interview all I could think about was what might come out of the latest recession. It inspired me to roll my creative sleeves up and do something whilst riding this 'nothing to lose mentality'. What would you like to see evolve out of this current economic crisis?

NB - The whole of the interview (split into two parts) can be read over on Fashion156's Blog.


Berkley Magazine said...

That's a terrific answer. Like they say, where there is chaos there are possibilities. A recession can shuffle up society a lot leaving big corporations on their knees while new aspiring crops appear.

Tons on people will get on the stock and property ladder to later be wealthy in 3-5 years. It's just like resetting a game of monopoly.

Anonymous said...

Great interview! I'm eager to see what develops out of this recession. I would like to see another men's style magazine aimed at twenty somethings.

Anonymous said...

hopefully another dazed!!
great blog. i love your posts. wanna link?


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