Wednesday, 18 March 2009

Aitor and the three lions

Aitor Throup is a designer we have been following for some time and his every move causes a flurry of excitement. Graduating from the Royal College of Art in 2006, Throup has since gone on to work with Stone Island (remember the Modular jacket) and contributed to the Topman Black Trouser Project (creating the only offering worth getting excited about). As previously posted I was fortunate to listen in to his conversation with Sarah Mower at the V&A last year and this only intensified my admiration for him. Hearing him talk about his work you really can see how he is both an artist and designer, solving the problems his mind creates with focus and attention to detail and thirst for processes - his comic book scrawlings transform into reality for the runway (or however he so happens to choose to display them). Throup gave great insight into his design process and what he said only made me marvel at him more. He left the audience with an exciting piece of news, that he had just signed up with Umbro (one of the biggest footballing brands in the UK) in a creative consultant for forward a few months and thanks to a reader pointing us in the direction of the umbro blog we can hear what he has been upto..working on the new England football kit.

The truth is, the concept of fashion itself doesn’t really interest or inspire me. I find some aspects of the fashion industry quite frivolous, and a lot of things about how it functions contradict how I work.

There is so much more to good menswear design than fashion (of course we can appreciate the frivolous side from time to time) and this is why I like writing about it so much.

All my work is centered around the idea of inventing new processes and new objects within an on-going study of the human anatomy. Working on true performance apparel like the new England kit provided a great platform to apply some of those ideas.

The above extract summarises exactly why I got butterflies in my stomach when I read this piece of news. Aitor and his design team built this garment with an understanding of how the body works and how it moves, specifically when playing football to create something which moves with the body, like a second skin. I for one would love to see this prototype make it in to production followed by a full collaborative collection sometime soon.


Matthew Spade said...

i visited the sports v fashion exhibition that was at the v&a and now it's at the walker museum in liverpool. just yesterday actually. some of his garments were there and they were just outstanding. there was some heavy jersey jogging bottoms that twisted all around the leg, sort of a twisted seam, hard to describe but just brill.

Style Salvage Steve said...

No need to describe I know exactly what you are talking about. I saw the exhibition at the V&A (posted on it in fact) and his pieces were by far the best. I wanted to see more and learn more about his processes.

Unknown said...

He's certainly on my one-to-watch list. I hope this partnership with Umbro will give him greater presence...

/Male Mode.

TheSundayBest said...

He definitely needs a collab with Uniqlo...right after they open a Vancouver shop. I hear Jil Sander just signed with them as a consultant.

j said...

Yes, this should be interesting. I think some of the coolest men's fashion is inspired from sports clothes.

Anonymous said...

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Anonymous said...

i think his work is great
i just love hios animal jackets
i wonder his website to see if there was any way to contact him, but i vane't found
do you have an e-mail or something?
if youdo, send for me on


Me said...

adore him....real artist
He's aways genius...!!! OmG i love the process ..
love u're blog


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