Tuesday, 29 June 2010

Discovering Pitti: Leitmotiv

The one thousand, four hundred and seven exhibitors who decided to preview their new collections and projects at Pitti Uomo and Pitti_W was an unprecedented record. The sartorial Disneyland of menswear trade shows that is Pitti introduced me to countless pulse raising brands. Italian menswear, womenswear and accessories brand Leitmotiv was undoubtedly among them...

Leitmotiv AW10. Photographs by Danielle Mari and modeled by Hannes at Urban.

The two minds behind Leitmotiv were both studying in Bologna when they met by chance. Fabio Sasso was studying art and following private tailoring classes, Juan Caro had moved to Italy from his native Bogotá to study art. Realising they shared many interests they started collaborating together. Leitmotiv is an artistic project with a bright and colorful language on the edge of dreams and theater. For their AW10 collection they chose to concentrate on the shirt as a means to communicate the style of the entire collection.

Sasso's passion for tailoring and constant Baroque thoughts combine with Caro's passion for art and all things Gothic. This fusion of these seemingly disparate styles create clothes and accessories that contain the most fantastic stories. They are stories that have fascinated us throughout childhood. Today we relive these through this duo...

There is a constant play of opposing references
. Hot and cold, chaos and order, past and future, light and dark. From the beautiful cityscapes that when seen from a closer look reveal a set of microchips to the faces of the forties that are surrounded by baroque frames to fairytale figures with the heads of robots.

These Leitmotiv creations encompass both the ancient and the modern. All the while creating an eclectic, ironic, visionary array of designs
. The seemingly simple white shirt becomes the canvas that unfolds a tale of dreams and the poetic whims of the design duo.

The shirt designs are both elegant and whimsical. By looking to past centuries and different worlds, these prints provide a smile inducing collection. Leitmotiv is a label that references art and fashion while showcasing great craftsmanship. I'm glad I've discovered it.

Leitmotiv AW10. Photographs by Danielle Mari and modeled by Hannes at Urban.


Iñaki said...

How amazing!

Kate Rose said...

I love the whimical feel!
the photos made my eyes spaz out, in a good way (if indeed there is a good way of spazzing out)

Duck said...

Wow some of those prints are fabulous, and since my references mainly reflect my taste in womenswear, they remind me very much of what Basso & Brooke did a few seasons ago, and a little bit of Mary Katrantzou last season. Oh, with a lot of gloss thrown in...

Loving it


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