Far Fetch(ed) Shopping

Far´fetch`
v. t.
1. To bring from far; to seek out studiously.
n.
1. Anything brought from far, or brought about with studious care; a deep strategem.

(Definition by thefreedictionary)

Online shopping on the whole is not exactly exciting... necessary and practical it may be but on many occasions the true thrill of the consumerist chase which culminates in triumphantly carrying the purchase home is lost within the online world and only replaced by a sense of convenience. There are a number of great stores which exist online (our favourites being Daniel Jenkins - we would love to go to the physical store but Monmouth is that little bit too far for us at the moment- oi polloi and luisaviaroma at sale time) but historically we would always choose a trip to the shops over a virtual shopping spree... That said, our perceptions of online retail might soon change and not because of the efforts of sites like oki-ni and asos. As the price of flights rockets Farfetch makes shopping around the globe that whole bit easier by bringing together twenty fashion boutiques from ten different cities.

The site unites some of Europe’s best independent fashion boutiques so that we can browse some interesting designer fashion brands which were previously hard to get hold of, in one website. Farfetch's aim is to provide an exciting range of designers and labels, whilst maintaining the personality of unique, independent boutiques.... only time will tell if they succeed on both of these points but in our opinion they've certainly started strongly!
The offerings are split into three sections:

1 - Luxe, which is home to the world renowned designers we scrimp and save for (including Alexander McQueen, Jill Sander, Pierre Hardy, YSL)

2 - Lab, which is home to the forward thinking and unconventional designers (including bstore, Raf Simons, Henrik Vibskov, Opening Ceremony)

3 - Cult, which is home to designers which can be difficult to get hold of (including Ksubi, Sw**r, Paul Smith).

As well as standard e-commerce opportunities (albeit for an exciting array of designers which are hard to get hold of) the site has some really great editorials and asks the boutiques' buyers for their highlights.

Editorial - Classic tailoring with a modern twist

Here are our highlights:

Steve's favourites/wish list, if money were no object (in the midst of the credit crunch we all need to befriend Birdman) include:

EJ's highlights are:

Steve, I was totally going to pick that purple jacket! It's pricy but I really love it! No fancy dan collage for me today I'm afraid, the PC has been commandeered. The classic list instead...

- Tan leather 'Mario' boot - seriously tasty footwear in a lovely colour

- Crust puffa jacket with stripes - I think I must be channelling the 70s today

- Frankie Morello stripy jumper - because I think we should all be rocking the old-timey footballer look.

- Small black python wallet with gold python inner by Philippe Roucou