Happy Socks are a recently formed Swedish label currently attempting to conquer the world of fashion socks. We are told that they were created on a rainy Sunday afternoon (most of my best plans are hatched during this scene) and the label is determined to give the world a mood boost with a blast of colour. "We design the kind of socks we want to wear ourselves, simple as that”, says Creative Director Viktor Tell. There can be little doubt that colour has an affect on our moods but unfortunately we often over look our feet. I must admit that before I fell in love with the colours on offer at Uniqlo I only ever wore socks in monochrome shades...at a push navy but now I just love my colourful socks. However you like to dress your feet Happy Socks is well worth a visit. We hope that they don't just stop at conquering the world of fashion socks but go forth and the conquer the world. The time for a colourful sock revolution is now.