Monday, 18 May 2009

The Casual Tailor pops up in London

The launch of the Casual Tailor pop up store.

We appear to be in a period of Pop Up retail here in London and I for one am finding it a little difficult keeping up with the sprouting retail havens but am certainly enjoying the variety of stores to visit. My recent consumer adventures have felt like a carousel ride so it is a good thing that I enjoy fun fairs. Only last week, I mentioned the opening of Hentsch Man and 143 and now Onetruesaxon have appeared on one of my favourite London streets, Lambs Conduit Street. Following the opening of the Onetruesaxon ‘Casual Tailor’ Store in the heart of their home town of Nottingham a year ago, the label has brought their Casual Tailor style store to London for a six week period only.

Inside the pop up store.

Although I am somewhat familiar with the brand it is great to be able to see the garments up close. For me, this is one of the most obvious positives with regard to Pop Up retail spaces. The brand, set up by "ordinary blokes obsessed with decent clothing" are showcasing premium quality garments from their Spring / Summer 09 collections, as well as those of their friends from the world of classic design and style, including Corgi, Trumper and Sunspel.

The bags are a particular favourite.

With echoes of the ‘Casual Tailor’ store nestled in a quiet side street of Nottingham’s lace market, the quiet community of Lambs Conduit Street seems like the perfect destination for the gentleman’s outfitter styled store. The street (as profiled by Monocle last year) symbolises what can be achieved in retail areas as it champions a real community spirit and this pop up store fits in nicely.

1 comment:

Anonymous said...

I like the idea of a retail carousel. Onetruesaxon is new to me but the pop up store looks good.


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